Aerial of District: overall view of proposed arena district looking Northwest
The new arena for the Milwaukee Bucks is the focal point of the nearly 30-acre district, which also includes an expansive public entry plaza connecting to a new entertainment block, parking deck, Bucks Training Facility and other commercial and residential uses to be developed over the next 10 years.
Plaza view: ground level view from public plaza
The primary entrance to the arena faces a new Fourth Street public plaza and future entertainment block. A glass curtain wall maximizes transparency on the east facade to reveal a full-height atrium within. Dramatic escalators and monumental stairs carry patrons vertically while feature spaces at each level open into the atrium to further activate the space.
Highland view: ground level view facing east to entertainment block
Highland Avenue will provide important pedestrian linkage from the west. The arena design incorporates an articulated brick base which is punctuated by glazing for arena administrative offices, an employee entrance and the multi-story flagship Bucks Team Store that will anchor the corner of Fourth and Highland. The high roof structure is uniquely expressed as exposed Y-columns which sit in front of an expansive curtain wall that defines both public concourses and a premium level within. Patrons on these levels will enjoy dramatic city views to the south.
View from northeast: elevated view looking west down Juneau Avenue
The Juneau Avenue frontage offers a particularly dynamic view of the arena as the extension of the arced long-span roof seamlessly transitions to vertical wall between Fourth and Sixth Streets. Curved in both floor plan and vertical section, and clad with warm pre-patina zinc shingles, the arena expresses an iconic presence from both vehicular approach and more intimate pedestrian vantage points. Six vertical glass “ripples” punctuate the zinc facade, revealing activity at multiple levels within. A gradation of ceramic frit pattern on the glass accentuates vertical curvature of the ripples and a varied visual character at night.
Lobby view: interior view of atrium lobby
As befits the main arena entry, the monumental east atrium soars almost 100 vertical feet, connecting every level of the arena from Ground/Event Level to the uppermost Panorama Level perched above the upper seating tier. The atrium is activated at every level by club spaces, sponsor experiences and public concourses, and its east facade is defined by a full-height curtain wall offering some of the best views of the city of Milwaukee.
Northwest entry: ground level view of the public entrance in the northwest corner of the arena
A transparent entrance lobby welcomes Bucks fans from the north and west of the arena. This public entrance utilizes similar detailing and composition to the primary entry from 4th Street, but brought down in scale to meet the street and surrounding context. The entry is framed against the backdrop of the sweeping roof form beyond, providing a welcoming presence to the corner of Sixth and Juneau.
Northwest view: elevated view of the corner of N. Sixth Street and Juneau Ave.
The western approach from Juneau presents another marquee view of the crafted curves of the north façade. The depth of the zinc returns surrounding the glass ribbons come into view, adding another layer of depth to the overall form of the façade. Circumscribed in the arch of the zinc form, a multi-story glass wall provides a peek into this corner of the arena activity. At the near corner, a secondary public point of entry meets pedestrian traffic coming from the north and west. The Sixth Street frontage is a low scale, modulated composition of brick and profiled panels, accented by green screen elements and landscaping buffering the street edge.
Courtside premium club
Located near the Bucks locker room, the club offers exposure to players coming off the court
View of public Panorama Club with exterior balcony and city views to the east in the background
Panorama Club: Bowl view
View of dramatic Panorama Club and corner sponsor tower from the seating bowl
Public bar on main concourse
One of four public bars on the main concourse with open view to bowl
Bowl view: view of seating bowl looking east
The seating environment of the new arena will be intimate for all events and intimidating for visiting NBA teams. Both seating tiers are top-loaded which minimizes breaks in the seating and thereby maximizes overall seating density. Premium seating is limited to courtside and sideline areas of the lower bowl and a single level of suites and theatre boxes sandwiched between the two seating tiers. Vertical structure in the four corners of the bowl is designed to limit roof spans. The two east towers (facing stage end for concerts) are sculpted and activated at multiple levels as unique premium or hospitality environments and the one-of-a-kind Panorama Club perches above the upper seating tier. Envisioned as a true “every-fan” club, this unique experience will offer fans views to the playing floor as well as panoramic exterior city views and an exterior balcony to the east.